Lore Perfumery advent calendar 2024
Drawing inspiration from Lore’s 2024 theme of a fairytale Christmas, we designed a Grimm-inspired cabinet of curiosities for their annual 12-day advent calendar.
Crafted with a combination of tactile stocks and intricate bronze foils, the advent is elevated and opulent. Its aesthetic draws from antique bookmaking traditions, delicate paper cuttings, and the charm of classic storybooks. The design captures a sense of romance, mystery, and multiple layers of storytelling.
At the heart of the concept is an original story written exclusively for the advent, weaving together a hidden garden, a golden flower, and the enigmatic cabinet itself.
Over twelve days and nights, the narrative unfolds, with each drawer and chapter revealing a curated scent sample, a scent card, a blotter, and detailed accompanying videos hosted on an online digital storybook.
Design and concept by AKLR for Lore Perfumery, with specialist production by Work Works and photography by Griffin Simm. The typeface is Romie by Claude Type.
