HKU School of Computing & Data Science
Contributed by Adam Charlton
on Feb 12th, 2025. Artwork published in
September 2024
.
Founded over a century ago, the University of Hong Kong is the region’s oldest institution of higher learning. HKU commissioned us to develop a distinct brand identity for a newly formed school, merging the esteemed departments of Computer Science and Statistics and Actuarial Science.
Through our brand strategy workshops, we worked closely with the department’s professors and stakeholders to uncover core values and craft a unique personality and positioning for the school, unified around the purpose of ‘Empowering Changemakers’.
We chose Work Sans for the wordmark and as primary typeface for the CDS brand identity. Work Sans is a grotesque style, with a functional, no-nonsense, factual expression.
