Rethink’s branding work for Cidrerie Milton exemplifies a masterful blend of expressiveness and sophistication. Complementing a custom wordmark, they leveraged F37 Attila in all caps, which exudes boldness and modernity. This typography harmonizes with the brand’s distinctive angled and rough illustrative elements, creating a dynamic visual balance. The choice of F37 Attila underscores clarity and strength, while the illustrative style injects a sense of handcrafted authenticity, reflecting the artisanal qualities of the cidery. The result is a cohesive and memorable brand identity that stands out in the craft beverage market.
Design by Benjamin Lecuyer and Danick Gemme, with design lead by Margot Brejon de Lavergnée and creative direction by David Roger. See the full list of credits on Behance.
F37 Attila for the tagline “Y’a nature à explorer” (“Nature to Explore”)
Website detail
Website detail
Website detail
