Common Goal

Common Goal is a charitable movement that encourages players, managers, and other industry professionals to pledge 1% of their earnings toward grants in its community network. They collaborated with the Scandinavian creative agency Barkas to design a new narrative and visual identity.

Raw by Out of the Dark is used as key typeface throughout, supported by Ladna from Tüpokompanii.

On The Brand Identity, Amelie Borman from Barkas declares:

We envisioned a font that broke away from the traditional ‘sporty’ or technical aesthetic, something that felt bold yet approachable, […] It’s opinionated and bold, yet its handmade details give it a sense of humanity and accessibility, which felt spot-on for Common Goal.