Slowhop

Slowhop provides unique holiday destinations for authentic experiences. The company has multilingual teams supporting guests and hosts from various corners of Europe.

Third What helped the startup that was already beloved by many to be loved by most.

Our tasks included all aspects of brand personality, brand language, and brand appearance. The objective was to design a visual identity system that organises the existing materials and authentically represents the company, its culture, and the values it upholds. This was achieved through the development of a cohesive visual identity system that harmoniously merges nostalgia-driven design elements with contemporary branding needs. By incorporating visual references to traditional travel ephemera—postcards, stamps, and postmarks—the system creates an authentic connection with the audience while maintaining a fresh, modern appeal. This approach not only organizes existing materials under a unified aesthetic but also effectively communicates the company’s core values, particularly its environmental commitment, as evidenced by the deliberate selection of eco-friendly materials for all printed collateral.

The typography pairs Joanna Angulska’s Havana with Jan Estrada-Osmycki’s Pretty. Originally, the handwritten w in the logo was meant to symbolise a smooth transition between tranquillity and sensations.