Postcard showing Milky Well on a bouncy baseline
A set of four postcards advertising Retread Threads, a clothing store which was located in Portland, Oregon, until its closure in 2003. The cards were created by Seattle ad agency Cole & Weber United, with Greg Wyatt as art director, Jonathan Ozer as copywriter, and illustrations by now-defunct Japanese company Furi Furi Co.
The dialogue on the postcards uses Kotaroh Hatano’s Milky Well, Toshiyuki Takahashi’s Pop Magic, and in one case, ITC Bauhaus. Pop Magic is also used for the small text at the bottom of the postcards.
The Retread Threads logo uses Adrenalin Bubble.
Postcard showing Milky Well with a modified uppercase W
Another version of the above, this time showing Pop Magic. The uppercase W and the lowercase i, m and n have been modified; the uppercase Y is actually a lowercase y raised to the baseline; and the uppercase N is borrowed from Milky Well (and modified).
Postcard showing Pop Magic with a modified uppercase H and G
Postcard showing ITC Bauhaus
Another version of the above, this time showing Pop Magic. The uppercase B and W and the lowercase m, n and v have been modified.
