“Spring has arrived” kit
Contributed by Marco Juan Lavandier on Mar 4th, 2025. Artwork published in
January 2025
.
Fictionist Studio’s latest project pays homage to the many meanings of “Spring”—the season, the object, and the action. Designed for Malaysian sportswear retailer atmos, the Lunar New Year PR kit draws inspiration from a coil spring, incorporating its imagery and wordplay across every element, from the gift itself to custom ang pow packet designs, copy, and packaging illustrations. The result reflects both the multiplicity of the word and atmos’ street culture-led identity.
English text is set in Ghostrite. The font used for Chinese text is unidentified.
The monolinear script used for “Luck Absorber Cookies” appears to be custom lettering.
