American Broadcasting Company (2021)
Contributed by Muhamad Niko Kasah on Mar 5th, 2025. Artwork published in
circa August 2021
.
Source: www.trollback.com License: All Rights Reserved.
American Broadcasting Company (ABC) introduced its new look on August 9, 2021, ahead of the 2021–22 season. Designed by Trollbäck & Company, it is designed to adhere to flat design trends, and returns to a solid, two-dimensional design with smaller and bolder lettering. The main logo is rendered in a dark, blue-gray color, outlined and black-on-red variations are also used, such as for the on-screen bug and promotional usage, respectively.
The main brand typefaces are GT America Condensed Medium for text and Heldane Display Bold for headlines.
Source: www.trollback.com License: All Rights Reserved.
Source: www.trollback.com License: All Rights Reserved.
1 Comment on “American Broadcasting Company (2021)”
You take a look at how that logo was “animated” throughout the 70s (compared to the almost-always flat CBS) and it comes across as truly revolutionary.