From Rockasteria:
Frost was one of the most popular Michigan bands of the late 1960’s. Led by guitarist, singer, and songwriter extraordinaire, Dick Wagner, the group seemed poised to achieve national recognition with a collection of songs that were both heavy and tuneful. But they were saddled with a record company that undercut the band’s recordings with inadequate distribution and a lack of promotion that, as a result, severely hampered the band’s attempts to break big outside of Michigan.
Their debut 1969 album Rock and Roll Music, with art direction credited to Fred Holtz, uses a photograph taken by Andrew C. Pearch with Photo-Lettering’s Doret Shaded for the band name. The shaded all-caps design was drawn by Michael Doret for a Cooper Union class assignment under Robert Haas in 1966 and shown in PLINC’s One Line Manual of Styles in 1971. The album name below is in another PLINC typeface that hasn’t been featured here before: Williamson Piper.
The back cover and gatefold use a mix of Helvetica and Alternate Gothic. The Vanguard logo is in Jana.
[More info on Discogs]
2 Comments on “The Frost – Rock and Roll Music album art”
Thanks for this contribution, Reybach! That’s not one, but two previously undocumented faces from Photo-Lettering’s vast library.
According to Michael Doret, his eponymous shaded all-caps didn’t see a lot of use. He recalls:
If PLINC’s accounting was to be trusted, we now have documented one sixth of all words in Doret Shaded that have ever been ordered!
Of course! I appreciate the help on ID’ing Piper considering I was just stuck on what it was for a loong while. NGL every time I discover a new PLINC use, I’m instantly excited, and what makes me grateful is a community that accepts that!!! Once again, thank you so much, Florian, and I want to thank the best team ever for inspiring me to engage in a new hobby.