Love, Paati (“Love, Grandma” in Tamil) by Nethra Gomatheswaran unveils more than 140 ancient beauty and wellness rituals that have predominantly been passed down by word of mouth in South India and are sparsely documented. These rituals use over hundred ingredients ranging from familiar flowers, fruit, and spices to rarer ingredients like saffron, powdered pearls, and gold ash.
Through this book, delve into the heart of Indian beauty by exploring a range of infused hair oils, body scrubs, nourishing cleansers, revitalising masks, aromatic teas and quick bites to glow up from within.
Designed by Actual Friends and co-art directed by author Nethra Gomatheswaran, the book is using Grand Slang by Nikolas Type for its pithily and beautifully warm-vibed cover, paired with the DM Sans workhorse by Colophon. Inside the book, the font pairing is completed by Kometa’s Victor Serif