Angus Chiang identity and website
Angus Chiang is a menswear label founded in 2015. Inspired by Taiwanese culture, this website showcases designs reimagined with a bold aesthetic, blended with humor and playfulness. It celebrates vibrant colors while staying true to its distinctive creative identity.
The primary typeface used on the website is Grover, or more specifically, Grover Bold Caps, by Sudtipos. It’s used for titles or strong visual elements. Next, F Grotesk by RP Digital Foundry adds a more modern and clean touch, providing excellent readability for body text and smaller elements.
Finally, Chinese text uses DynaComware’s PingFang, ensuring typographic consistency with the Latin elements.
The Angus Chiang website stands out with a playful, rounded typography that reflects the brand’s identity. Titles and key elements, such as the brand name and menus, are in uppercase and often bold, while descriptive text uses a more classic format for better readability. The scrolling text adds an interactive touch and enhances the site’s energy, perfectly aligning with its visual identity.
The website uses an effective typographic hierarchy with large, bold titles to grab attention, and smaller, standard-weight text for easy reading. Links are italicized or underlined to indicate interactivity.
The use of space helps visually separate sections and clarify the hierarchy.
The Angus Chiang website features a responsive design that adapts to different devices. On desktop, the menu is horizontal with multiple columns, while on mobile, it becomes vertical with a single column. Images are resized on mobile for better performance, and interactions are optimized for touch on mobile, with larger elements, while the web version uses mouse hover actions.
The website offers interactive features to improve user experience. Hover effects reveal additional information on product images, and links within images and descriptions lead to detailed pages.
Interactive filters in the Shop section allow sorting by category, size, color, and price, making navigation and product searches easier and more intuitive.
In digital media, features like animations, clickable links, interactive filters, and content personalization are possible, offering a dynamic and personalized experience, unlike the static nature of print.
Angus Chiang graduated from Shih-Chien University in 2013. That same year, he released his graduation collection “Sailing the Moon”.
It was presented at the London Graduate Fashion Week in 2013, where it won the first prize in the international competition.
Since his debut, Angus Chiang has established himself as one of the most promising fashion designers, with collections that continue to garner international admiration.
