Electric Love Festival
Austrian festival Electric Love is a major electronic music event known for its high-energy atmosphere and dynamic visual identity. For its visual identity, Moodley crafted a bold and electrifying design that encapsulates the festival’s vibrant spirit. The visual system relies heavily on expressive typography, dynamic color gradients, and fluid motion to reflect the festival’s fusion of music, technology, and community.
The festival’s branding uses a combination of Gustavo and Purple Haze to create a striking and futuristic aesthetic in promotional materials, stage visuals, and digital assets. These typefaces contribute to the electric and immersive feel of the festival’s communication, enhancing its identity with sharp angles, neon-inspired hues, and a sense of movement.
For the logo, FK Screamer was chosen to embody the raw energy and bold personality of the festival. An italic version with a few graphic glitches creates the wordmark.
