Fondation Bakea

The Fondation Bakea, dedicated to artistic and cultural initiatives, required a visual identity that embodies both elegance and modernity. Designed by Pierre Jeanneau, the branding conveys a refined and contemporary aesthetic, using typography as a key design element.

The chosen typeface, Ginka (from Lift Type) plays a central role in shaping the foundation’s identity. Its distinctive letterforms, a balance of organic curves and structured geometry, provide a unique and memorable presence across various applications. The type’s subtle yet expressive nature aligns perfectly with the foundation’s mission of fostering creativity and cultural dialogue.