Fresha
Fresha is a platform for businesses in the beauty and well-being sector. The brand identity was created by DesignStudio to give it a contemporary and dynamic aesthetic.
Fresha uses the expressive serif Tartuffo (from Lift type), to give a unique personality to the brand’s headlines and key messages, introducing an element of charm and sophistication. Complementing this, Roobert (from Displaay), with its clean, modern sans-serif structure, provides a solid foundation for readability and consistency in both digital and print applications.
The refreshed identity is applied to various brand touchpoints, including the website, mobile app, marketing materials and social media, creating a consistent and engaging experience for businesses and consumers alike.
