Diseño Industrial by Jaime Franky Rodríguez
Diseño industrial. Itinerario de una disciplina (“Industrial design. Itinerary of a discipline”) was inititated by author Jaime Franky Rodríguez as a response to mainstream trends, challenging the view of industrial design as merely a tool for functional purposes. Instead, it offers a more thoughtful perspective that integrates design with the context in which it exists.
Designed by Raúl Zea, Isabella Viracachá, and Isabella Barajas as part of Rey Naranjo Editores for the Universidad Nacional de Colombia, the book – published by Ulibros – reflects a minimalist and simplistic approach, focusing on clean lines and a refined aesthetic. Its form, when closed, reveals a subtle yet striking box-like structure, emphasizing its quality as both content and object. With over 350 pages, it combines clear typography, carefully curated photographs, infographics, and illustrations, all laid out with restraint to enhance the reading experience. Additionally, a dedicated external website offers supplementary content, including videos and audio, without overwhelming the viewer. This is the first book of its kind in Colombia, offering a fresh and understated approach to industrial design.
