Back Forum 2024
Contributed by Oudin Romain on Mar 31st, 2025. Artwork published in
.
Source: www.studioouam.com Studio Ouam.
Back Forum is the must-attend event for Back Market’s most committed pros. The brand wanted a powerful identity to create a real community, evoking a club and team spirit, just like the major sports leagues: the Back Market Champions League.
Studio OUAM created the identity for the sellers’ club, drawing inspiration from sports clubs and integrating the brand’s DNA through elements such as a flag, a series of badges and vintage typography based on Sans Plomb (from Lift Type) and Ivar Soft (Letters from Sweden). This identity was applied to a variety of media for the evening, including a personalized checkroom.
Source: www.studioouam.com Studio Ouam.
Source: www.studioouam.com Studio Ouam.
Source: www.studioouam.com Studio Ouam.
Source: www.studioouam.com Studio Ouam.
Source: www.studioouam.com Studio Ouam.
Source: www.studioouam.com Studio Ouam.
Source: www.studioouam.com Studio Ouam.
Source: www.studioouam.com Studio Ouam.
Source: www.studioouam.com Studio Ouam.
Source: www.studioouam.com Studio Ouam.
