Native
Justified Studio crafted the brand identity for Native, a next-generation investment platform designed to empower creators, entrepreneurs, and communities. The branding translates Native’s vision of financial inclusivity and innovation into a bold and distinctive visual language.
Typography plays a crucial role in this identity. Ginka (from Lift Type), with its sharp, expressive forms, is used for impactful statements, reinforcing the brand’s forward-thinking nature. It is complemented by Affairs (from SM Foundry), a refined and elegant serif typeface that adds a sense of trust and editorial clarity. This contrast between experimental and classic typefaces mirrors Native’s balance between disruptive technology and credibility in the financial sector.
