Women’s Music Event 2024

The visual identity of Women’s Music Event (WME) 2024 highlights women through light, presented in beam form, and also in motion, through the diffusion of elements. In both static and dynamic compositions, the contrasting colors (with the intriguing use of brown) and graphic elements – lines, waves, and icons that intertwine between solid, gradient, and transparent shapes – express the rhythm, vibration, and sensuality that permeate the universe of music and women. In the choice of typography, there is a balance between impact and subtlety: a font with a strong presence in larger texts, yet also condensed for compositions in smaller spaces. Rich in elements and versatile in its applications, the identity of WME 2024 proved to be highly attractive and functional for its various developments.