An independent archive of typography.
to participate.

Topics

Formats

Typefaces

Ginsters food packaging

Contributed by Stephen Coles on Apr 28th, 2014. Artwork published in .
    Ginsters food packaging 1
    Source: http://www.smithandmilton.com License: All Rights Reserved.

    “After ten years of continuous growth, Ginsters’ popularity was beginning to wane. Ginsters products were coming to be seen as old-fashioned and unhealthy. Smith & Milton were called in to rejuvenate Ginsters. They responded by redefining the brand’s proposition, “Real Honest Food”, and re-exploring its Cornish values, creating distinctive and strong new packaging across 35 product lines. Since the rejuvenation, Ginsters have achieved a growth of £15m year-on-year (+24%), and achieved a record total market share of 10.1%.” — Design Business Association, 2009.

    Ginsters food packaging 2
    Source: http://www.smithandmilton.com License: All Rights Reserved.
    Ginsters food packaging 3
    Source: http://www.smithandmilton.com License: All Rights Reserved.
    Ginsters food packaging 4
    Source: http://www.smithandmilton.com License: All Rights Reserved.

    Typefaces

    • Tasse

    Formats

    Topics

    Designers/Agencies

    Artwork location

    In Sets

    Post a comment