Slight Twist is a small Neo-Zelander canned cocktail brand launched in 2024. As of summer 2025, they offer a range of 4 different cocktails.
The visual identity is united by colourful backgrounds with overtone patterns over them, changing for every product – and above all, it’s a very typographical identity. The brand typography, from logo to legal notices, is set in NaN Jaune Midi and Mini. The logo features a modified lowercaser w with crossing diagonals and a slant: a literal twist. In contrast to all other information, the cocktail names are presented at a 90° angle, allowing them to be shown relatively large in ratio to the small area of packaging visible on store shelves.
