Wieniawski Society rebranding
The Henryk Wieniawski Musical Society (Towarzystwo Muzyczne im. H. Wieniawskiego) of Poznań brings together scholars, culture animators, artists, promoters of musical life and music lovers. It continues the tradition of the oldest secular musical association in Poznań, which was established on 2 May 1885. For a number of years, the Society has been one of the foremost organizers of musical life in Poznań. It has inspired several events of international calibre – including the famous International Henryk Wieniawski Violin Competition – hosted numerous concerts, meetings and workshops run by outstanding artists, chamber ensembles and symphonic orchestras. Wieniawski Society fosters the memory and disseminates knowledge of its patron. It collects documents and memorabilia, as well as publishes works on his life and work. The Society also provides young musicians – violin players in particular – with different forms of promotion.
The new graphic identity was inspired by the musical notation. The elliptical shape derives directly from this of the note, while the horizontal lines constitute a reference to the staff. The new logo focuses on metaphorical representation of space. It is a space both for music itself, and for the individually experienced emotions associated with it. Depth lies in what is profoundly subjective and directly experienced by the listener. The syllable-separated name of the association creates a rhythmic composition. Owing to its responsive and dynamic structure, adjustment of spacing between the two key elements of the sign symbolically creates space for multidimensionality of music.
The design was made by Matylda Awdziejczyk, Anna Małecka, and Anna Holik (art direction), with motion and strategy by Adam Chyliński. The project was managed by Daniel Naborowski.
