Good Enough Painting

For this project, I created a bilingual brand identity and logo for a painting school in Tel-Aviv. The school’s target audience consisted mostly of young millennials who may not necessarily speak Hebrew. My objective was to tap into the nostalgic memory that people often have from their first art lesson in school – the magic of mixing primary colors to create a full spectrum of colors. I aimed to connect the target audience with their childhood memories and to encourage them to overcome their inhibitions about drawing in a playful and creative way.

To achieve this, I used the Hebrew font Narkis Hen together with the Latin font ITC Souvenir, which is associated with the Art Nouveau and Arts & Crafts movements, both of which have a strong connection to drawing and painting. I also incorporated elements from the Bauhaus movement, which is closely tied to the city of Tel-Aviv.