Sage & Tassel

Founded by Meltem Yavas, a Turkish native living in Southern California, Sage & Tassel was established on the principles of impact, tradition, and passion. Sage & Tassel aims to create handcrafted resort wear and handwoven textiles that blend artisanal craftsmanship with contemporary elegance. Sage & Tassel is a celebration of timeless style, sustainability, and the beauty of traditional Turkish weaving techniques.

In this rebrand, we focus on fixing the brand identity and modernizing it. To start with, we found inspiration in the sea daffodil, a plant native to the Mediterranean region and the Black Sea. This delicate sand flower flourishes on sandy shores in beautiful white elegance. After choosing the sea daffodil as the brand emblem, we redrew the Sage & Tassel logo with this delicate feeling and elegance in mind. For the brand’s color choices, we found inspiration in nature again. Earth tones and sea shades complete a unique Mediterranean color palette that complements Sage & Tassel’s white and pure look.