Materia Seconda

For the visual identity of Materia Seconda, a project focused on innovative solutions in waste reuse, we employed the Eugene Sans typeface. This choice was driven by its contemporary and clean aesthetic, aligning seamlessly with the project’s emphasis on sustainability and modernity. The entire visual identity was crafted using JavaScript, allowing for dynamic and adaptable design elements.

Eugene Sans was utilized across various materials, including posters, brochures, and digital media, ensuring a cohesive and unified visual language. Its versatility enhanced readability while maintaining a distinctive and engaging appearance, effectively communicating the project’s core values and innovative approach to environmental sustainability.

Materia Seconda is organized by Progetto GNAM in collaboration with CARTA – Museo e Parco d’Arte.