Kabuki School identity
Kabuki Makeup School stands as the only Latin American institution that seamlessly blends art, fashion, and beauty into its educational approach. As the school transitioned from live classes to a digital-first, on-demand platform, it required a bold, editorial-inspired visual identity to reflect this new era.
The rebrand captures Kabuki’s avant-garde spirit, merging the precision of professional makeup artistry with the expressive freedom of fashion publications. A cohesive design system was developed across web, social media, email campaigns, and print, ensuring a seamless and impactful presence.
Typography, color, and layout play a crucial role in this transformation. Neue Haas Grotesk, a simple yet powerful type choice, anchors the identity with clarity and modernity. The color palette draws energy from blurred imagery as backgrounds and expressive typographic masks, allowing each composition to capture the essence of makeup artistry. A neon yellow accent injects vibrancy—striking a balance between boldness, digital modernity, and creative freedom.
Layouts embrace a magazine-inspired aesthetic, shaped by contemporary digital culture. Grid structures and dynamic compositions mirror fashion publications, reinforcing Kabuki’s connection to both beauty education and editorial storytelling. The website’s exquisite design embodies a clean yet timeless and functional approach, ensuring a seamless user experience while elevating Kabuki’s presence as a forward-thinking institution.
