Rauwm

After eight years in the industry, the fashion platform formerly known as Blogger Bazaar—recognized for its partnerships with luxury brands like Gucci and Zalando and its Vogue features—has completely transformed its identity, created by Berlin-based boutique branding studio Sonder Studio.

Rebranded as rauwm – cleverly combining the German word for space (“Raum”) while forming an anagram of the German why (“warum”) – the platform has shifted from purely fashion content to becoming a community-driven space. This new direction allows diverse voices to share expertise on meaningful topics rather than having the platform speak for all experiences.

The typographic concept for this bold and elegant branding combines NN Nouvelle Grotesk by Nouvelle Noire and Woodland by Pangram Pangram.