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Show Business Salute to Danny Stradella invitation

Contributed by Stephen Coles on May 5th, 2014. Artwork published in
September 1967
    Source: License: All Rights Reserved.

    Joey Adams invites Dr. Martin Luther King, Jr. to attend the AGVA Youth Fund dinner featuring Danny Stradella.

    The sans serif at the top and bottom of the letterhead is Vogue. The rest of the document uses Spartan (or Futura).

    Source: License: All Rights Reserved.
    Source: License: All Rights Reserved.


    • Ludlow Garamond
    • Vogue
    • Spartan




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    2 Comments on “Show Business Salute to Danny Stradella invitation”

    1. Xi Embalsado says:
      May 8th, 2014  5:11 am

      How do you know it’s Spartan?

    2. May 8th, 2014  1:56 pm

      Xi, it’s merely an educated guess. From the 1930s to the 1950s, Spartan was much more common in the US as it was more widely distributed here. As of 1967, that may have changed, so I may be stretching with my assumption. Unfortunately, there are no stark design characteristics visible in this use that would distinguish Spartan from Futura (such as alternate ‘a’, signpainter’s quotes, flat barred ‘1’ on the regular weight).

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