Tozi Superfoods
Contributed by Sofia Llaguno on Apr 9th, 2025. Artwork published in
August 2024
.
Tozi Superfoods is a family-founded, Mexican-American food and beverage company inspired by heritage and the spirit of Toci, the Aztec goddess of health.
Tozi brings ancient wisdom into the modern world. At its core, the identity embraces bold, symmetrical shapes and vibrant colors, echoing the geometric details of Aztec stone carvings and architecture. The logomark, embodying Tozi, is a dynamic element that adapts to highlight key aspects of the brand story—whether through sacred ingredients or symbolic icons. Just as health is multifaceted, so too is Tozi’s visual language, weaving together ancient influences with a modern sensibility to create a timeless and contemporary system.
Strategy by If Only Creative, design by Sofia Llaguno.
