Vers Beton campaign
Contributed by Saskia van der Meer on Apr 14th, 2025. Artwork published in
December 2024
.
Saskia van der Meer. License: All Rights Reserved.
Vers Beton, a platform dedicated to radical and independent journalism in Rotterdam, asked me to design a campaign to engage donors and subscribers, emphasizing the vital role of local, independent journalism.
The name, Vers Beton (“Fresh concrete”), evokes a paradox: raw yet delicate, a message reflected in both the designs and the soundtracks of the animations.
The campaign includes print materials, digital banners, and animations for social media and the cinemas.
Saskia van der Meer. License: All Rights Reserved.
Saskia van der Meer. License: All Rights Reserved.
Saskia van der Meer. License: All Rights Reserved.
