Linz city branding
Contributed by Milos Mitrovic on Apr 10th, 2025. Artwork published in
circa April 2022
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The designers of Gruppe am Park describe the project as follows (translated from German):
As part of its new brand architecture process, the City of Linz has decided to completely relaunch its corporate identity. The foundation is the new positioning “Future City of Respect” and the associated task of establishing Linz regionally and internationally as a vibrant, nature-oriented, innovative city brand focused on a harmonious coexistence. What is sought is not a rigid corporate design, but a flexible corporate experience that brings the many facets of the brand to life.
The Linz city branding is based on a slightly modified version of PolySans.
