“Pagesia o Mort!” protest poster
A powerful message through design: the “Pagesia o Mort!” (“Peasantry or Death”) poster is a striking visual statement that draws attention to the peasant struggle and their fight for land. Designed by Gerard Joan under the concept of Elisenda Rosàs for Lo Fato, this iconic piece holds immense political significance.
The typeface chosen for the design – GS Triomf by GS-Type – amplifies the message with power, resilience, and authenticity. The font’s solid, grounded forms reflect the strength of the cause and the Catalan context from which it emerged.
Triomf was selected for this project because of its ability to convey serious, weighty messages. The typeface’s strong, elegant lines, combined with its sharp and clean structure, create a striking visual experience that enhances the urgency and clarity of the message.
Since its appearance, the poster has been featured in numerous demonstrations and has become a symbol of the peasant struggle against political decisions made far from the rural communities they affect.
