The name and logo alone allude to mission of the European literary prize 3466. A triangle indicates an altitude and the superscript 4 alludes to the location of the award ceremony: a peak in the Savoy Alps. But let’s start from the beginning…
Founded in Paris by Le Grand Continent, the first Prix 3466 was launched in 2021 and the annual prize honors a major work of European literature every year. Thanks to an exclusive partnership with the cable car operator, Skyway, the award, which comes with a prize fund of a very generous 100,000 Euros, has found a home in the heart of the Mont Blanc massif. The award ceremony takes place at an altitude of 3,466 meters on the Pointe Helbronner, which can be reached by a luxurious 360° glass gondola. The Pavillon du Mont Fréty stopover at 2,200 meters serves as a beautiful meeting place for the nine-member jury.
Creative agency Tundra, which was founded in Turin in 2009, is responsible for the visual identity of the renowned literary prize. Francesco Busso, Matteo Pont, Pia Panzanella and their team developed the memorable logo, website and printed and digital materials. They chose selected styles from Christoph Koeberlin’s Pangea family (Fontwerk) as the house font and combined them with Joshua Darden’s serif typeface Freight Text (The Freight Collection).