Good Design Is for Everyone
As a trusted agency partner of PepsiCo since 2020, JD&Co. Creative collaborated with this iconic brand to develop the official ten-year anniversary publication. This meticulously crafted book pays tribute to PepsiCo’s evolution as a global creative powerhouse, reflecting its unwavering dedication to innovative design across its renowned portfolio of food and beverage brands.
The PepsiCo design team envisioned an anniversary book that honors a decade of creative excellence in brand design. Each page showcases revolutionary products and services brought to life through dynamic cropping, thoughtful composition, and a vibrant color palette, capturing PepsiCo’s bold and influential presence over the past ten years.
The typefaces used for this publication are Pano and Ivar. The thoughtful combination of these two distinctly different styles – Pano being extensively extended and Ivar being elegantly condensed – symbolizes the flow of time in all directions, both vertically and horizontally. This conceptual approach metaphorically celebrates a remarkable journey of creativity spanning the past decade while looking ahead to the next ten years with renewed ambition and vision. Brut Grotesque is used for the title and for text.
Good Design Is for Everyone: The First 10 Years of PepsiCo Design + Innovation was published by Rizzoli.
