Theatrical – discover through music poster
“Theatrical – discover through music” was the title of the second edition of the THEATRICAL format, created by se fèmm (an initiative born in Como to make young people discover new local realities and participate in the city’s life) in collaboration with the Teatro Sociale di Como. The event made available to Como artists and realities some of the normally closed-off rooms of the theater, offering guided activities based on different musical genres.
The event poster unfolds within a dark space, representative of the dim light inside the theater, in the center of which is the 3D model of a human ear in magenta and cyan tones, representative of the main sense that will guide the experience of the evening.
The main font is Ogg, here modified by increasing the height of the individual glyphs, which gives the event’s identity a sense of authority and mystery. The secondary font is Helvetica Neue, used mainly for practical information.
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It’s not obvious from the result, but the big letters at the top indeed started out with Ogg. In addition to selectively elongating the letters, Federico added a stroke, effectively eliminating all of the original contrast. Shown below is a detail of a map made for the event, featuring “THTRCL” with less added stroke, compared to the starting point, Ogg Display Light.