Forgo’s visual identity is anchored by the TT Norms Pro typeface. This choice reinforces the brand’s commitment to simplicity and sustainability, delivering a clean and cohesive aesthetic across all touchpoints.
Forgo is a sustainable personal care brand that reimagines everyday products by eliminating water and plastic waste. Founded in 2018 and incubated by the Stockholm-based design studio Form Us With Love, Forgo offers minimalist, powder-based hand and body washes that activate with tap water. These refills are shipped in compostable paper envelopes, significantly reducing carbon emissions and single-use packaging. With a focus on essential, plant-based ingredients, Forgo provides a low-waste, low-emission alternative to traditional personal care routines.
