From shared cars and scooters to bikes, buses, metros, and trains, Gaiyo’s mission is to enable “greener and cleaner cities,” helping users move more swiftly and intelligently. This vision inspired a bold, architectonic visual identity that blends motion with structure. The extending logo suggests infinite movement—symbolizing Gaiyo’s commitment to an ever-forward journey.
Designed by Gijs Lammers and Yasmine Bouma in collaboration with Gardeners, the identity features Sprig Sans and Irregardless.