K – Ember, “UHO – Under Hallucinative Objects”
The AZIT art museum, located in one of Seoul’s most attractive neighborhoods, Insa-dong, is colloquially known as an open-air museum. As part of the Croatian Culture Week in Seoul from 23rd to 29th of August 2025, it hosted the exhibition K – Ember (Croatian: K – Žeravica), conceived by Croatian artist Danko Friščić.
This fifth exhibition edition, subtitled “UHO – Under Hallucinative Objects”, presents contemporary Croatian artists of the middle generation to friends from the Far East for the first time. Excerpt from the catalog by Feđa Gavrilović:
Ember is a curatorial project initiated by Danko Friščić in 2000, with four editions held to date. The fifth now marks its first appearance beyond Europe – though not its last. Each Ember showcases works across various media, brought together in mutual dialogue and a dynamic spatial interaction. At its core, the project features a circle of artists from Friščić’s own generation, many of whom have participated in nearly every edition. However, Ember remains an open and flexible platform, regularly welcoming contributions from artists of different backgrounds and generations.
The design approach combines classic and analog with digital and three-dimensional elements into a coherent striking visual entirety, expanding the aesthetics of communication into the sphere of universal recognition. Pictograms in the exhibition catalog were drawn by ALU Professor Danko Friščić.
The variable DS ddungsang (Yoon Design) and Flegrei (Adobe) were used for the main title in its “oh” and “Yeah” iterations. Body text is set in Hack (Source Foundry), while surnames of the artists are set in Brrrrr (Swiss Typefaces). Gamtan Road Tantan (KCISA) is used only for address in Korean.
