Known for considering the entire field of business as its purview, content-rich Fortune magazine ventured into its first redesign in ten years with bolder photos, more white space, color-coded sections and all new typography.
Kent Lew’s award-winning Whitman is the serif type family with a range of expanded styles drawn for text, display, and titling. Design Director Bob Perino, said of Whitman, “The more I see it, the more I love it. It is strong and elegant. I couldn’t have asked for a better font.”