Naked Paper
Naked Paper is a UK-based paper company specializing in unbleached paper products. The company was originally named Naked Sprout but recently unveiled a complete rebrand designed by Otherway.
Though the press release describes the logo as a “flowing wordmark, inspired by the gentle curve of paper, speaks to softness and simplicity”, it’s actually a slightly customized version of Central Type's Piegraf. The open counter shapes have been rounded to further emphasize the visual metaphor of rolls of paper. All in all, it’s well-executed though if you look closely at the interior shapes of the K, the customization of the curves is a bit clumsy.
The body copy throughout uses Extraset’s ES Build, whose circular curves nicely complement the wordmark.
![reBEL Premium Patat[e]](https://assets.fontsinuse.com/static/use-media-items/187/186637/thumb/6418683a/@2x/312370046_494699872576546_1355505500706424594_n.webp "reBEL Premium Patat[e]")
1 Comment on “Naked Paper”
Typically I look towards original pre-digital typefaces, but I really like this amalgamation of Pink Mouse + additional Bauhaus-esque typefaces!