The Oscars – 85th Academy Awards program

As part of the 85th Academy Awards ceremony held in 2013 by the Academy of Motion Picture Arts and Sciences, a dedicated graphic system was developed to accompany this major event in the film industry. Created by KCD Worldwide, the official brochure was given particular attention, both in terms of editorial concept and artistic direction.

The program, designed in a square 24×24 cm format, stands out for its high-quality printing, most notably its semi-matte black cover enhanced with a brilliant gold metallic foil, featuring a stylized version of the iconic golden statuette. This design lends the object a sense of refined sobriety, in keeping with the prestige of the ceremony.

The 46-page brochure follows a carefully structured typographic system: Sofia Pro, designed by Olivier Gourvat, is used for titles and subtitles, offering a contemporary geometric rhythm and a modern tone, while Adrian Frutiger’s Univers in Light and Regular weights is used for body text, ensuring clarity and readability.

The visual identity for the brochure was also extended to the television broadcast, with the on-screen graphics for the ceremony – aired on the ABC network – adhering to the same typographic principles. The result is a coherent visual language across both print and digital platforms.