Nutrire

Nutrire is a brand specializing in hair care products. Design studio ESTABLISHED presents its vision as follows:

We created a new brand of hair products for Chicago-based haircare powerhouse, Mario Tricoci. This brand presented a challenge to create because while the formulas are highly technical, the aesthetic needed to be romantic and pretty, to reflect the founder’s Italian heritage. […] To address this complexity, we designed a clear and innovative system to help the consumer understand what pairing would be correct for them, through a large letter and number system at the base of the bottles indicating the specific benefit of each product. This system makes the products easily shoppable on shelf and allows the consumer to stick to a tailored routine for their specific hair needs once they know their own letter/number combination. Acknowledging the fact that consumers often miss pertinent information on the back of a pack, we also created a footnote-like numbering system leading the user to the back for further benefit descriptions.