Fainà

Maroni by Arthur Calame (Calame.Bureau) is used for Fainà, the first address for Ligurian fast food in Milan. Designer Irene Salvadeo writes:

For Fainà the entire visual identity was crafted to reflect this link between places: from logo design to colors, typography, packaging, and illustrations.

The visual world of fainà is anchored by a seagull – a familiar figure along the Ligurian coast, and a nostalgic symbol for anyone who grew up with the sound of waves and wings. Now, it becomes a mascot, bringing a piece of Liguria into the Milanese cityscape.

Art direction and graphic design by Irene Salvadeo
Illustrations and animations by Ester Zirilli
Photos by Raffaele Riccardelli