The Staple Singers – Let’s Do It Again album art
The original soundtrack for the 1975 film Let’s Do It Again was performed by The Staple Singers, a vocal group from Chicago formed by Roebuck “Pops” Staples and his children. The music was written by Curtis Mayfield, who previously contributed the soundtrack to Super Fly from 1972. The title track became a number one hit on both the R&B and Pop charts. Screenwriter Richard Wesley “credited much of the film’s success to the success of the song, which was released prior to the film’s debut.” [Wikipedia]
The album cover by Brad Kanawyer features the same illustration by Sandy Kossin that also appeared on one of the movie posters, see the dedicated post on Fonts In Use. While the posters use Sanditype for the typography, the record cover was designed with Swath, a typeface of similar weight and proportion. Like Sanditype, it also has a dotted I. Maybe Kanawyer wanted to match the type on the posters, but didn’t have access to Sanditype, which was exclusively available from Photo-Lettering in New York. Swath was released as part of Alphabet Innovations, vol. 3. Settings could be ordered from any of the franchisees of Phil Martin’s type company. You can read more about the business model of Alphabet Innovations in Mark Simonson’s 2004 interview with Phil Martin.
