Pollock–Krasner House
Located in The Springs, the Pollock–Krasner House and Study Center is a National Historic Landmark that once served as the home and studio of Jackson Pollock and Lee Krasner. This preserved space offers visitors a glimpse into the artists’ lives and creative processes, blending historic intimacy with contemporary exhibitions.
More than a museum, it’s a living tribute to artistic experimentation, where daily life and art were deeply intertwined. In reimagining the brand, we aimed to balance the home’s quiet simplicity and small-town charm with the intellectual depth of the art world – creating an identity that reflects both its personal history and its enduring cultural significance.
During the years in which Jackson Pollock worked in the barn studio, he painted with his canvases on the floor. After his death, Lee Krasner took over and painted with her canvases on the walls. Today, the studio still holds the traces of their iconic gestures. The dash between P–K transforms into both a physical and metaphorical division and connector between the floor and the wall, between the works of two distinct artists, and between Pollock and Krasner as individuals and as a couple.
The brand uses Maison Neue by Milieu Grotesque, a typeface inspired by early modernist design. Its balance and flow echo the spirit of the home and its influential residents.
