Unique Moments visual identity
The Landesmuseum Zürich is the most visited historical museum in Switzerland. Following the spectacular extension of the site with a brand new building in 2016, the five-day music festival, Unique Moments, has been held annually in the inner courtyard. This year, from June 2 to 6, visitors can look forward to a top-class line-up featuring Jan Delay, Parcels, Max Herre & Joy Denalane and Róisín Murphy.
After a break due to the pandemic, the visual identity of Unique Moments was radically overhauled. The design agency Die Gestalter took over the art direction for the redesign and modernized both the festival’s branding and website. New visual guidelines were also developed for the social media channels in order to promote the event in a contemporary and consistent way.
The two Fontwerk families Nice Headline and Pangea Text (in the weights Regular, Italic, Light, Light Italic as well as Regular and Medium) lay the foundation for the new identity. They not only give the printed materials and website (both on desktop and mobile) a modern typography with a strong character, but also ensure optimum readability.
The unmistakable appearance of Unique Moments combines aesthetic sophistication with economic added value. The new visual language strengthens the marketing of the exclusive hospitality packages. These offer guests an all-round carefree experience: from aperitifs and canapés to an exclusive buffet, all-inclusive drinks and separate entrance with a cloakroom service. The high-quality presentation appeals to a discerning target group and increases the value of the event, both for visitors and for Unique Moment’s partners and sponsors.
