L’Escale
Graphic identity for L’Escale, a space for relaxation, revitalization, and civic engagement hosted by Mutuelles de France at Fête de l’Humanité.
Over three days, L’Escale presents a dynamic program of debates, health prevention workshops, and activist gatherings focused on public health, solidarity, and social rights.
Odd Forms Studio crafted a vibrant and inclusive visual universe, from logo design to signage, editorial content, and social media templates.
The typographic pairing of Noland and Modale Antique plays a central role in this identity. Noland, with its contemporary geometry and humanist undertones, conveys accessibility and clarity—echoing L’Escale’s role as a welcoming and pedagogical space. Modale Antique, with its grounded presence and subtly retro character, evokes collective memory and civic heritage—resonating with the event’s activist and social ambitions.
This carefully balanced typographic approach supports a visual language rooted in openness, popular education, and conviviality—values that lie at the heart of L’Escale.
