After some retailer and consumer feedback, Sxollie approached Noramble to help refresh the brand for the next phase of brand growth. Tasked with delivering a new 4-pack design for the brand’s new premium retail ventures and a visual identity refresh to help the brand communicate more precisely and more effectively across all their touchpoints.
With retailers and consumers confused by the brand’s artificial look, we set out to help the brand look exactly how it tasted and acted: refreshing, bold, and honest.
We paired a cleaner font family with slightly softer colours to give the brand a more approachable look while retaining the bold appeal people love. We applied this approach to the visual refresh and their new 4-pack design to create a more approachable brand that was true to its direction.
