Maison de l’Architecture et de la Ville
Maison de l’Architecture et de la Ville is a non-profit organization that aims to raise public awareness of architectural and urban issues, by organizing exhibitions, conferences and other events.
The new identity introduces a coherent and distinctive visual language that adapts fluidly to a wide variety of contexts and content. Versatile and dynamic, the system accommodates multiple formats and brings graphic elements to life.
More than a logo, the identity is conceived as a modular and flexible visual system, allowing internal teams to easily make it their own. The framework enables dynamic compositions and evolving structures, echoing the nature of architectural practice: a discipline built on assembly, repetition and transformation, responsive to shifting contexts and functions.
