PURE° X-TRACT
Contributed by Sharp Type on Jun 30th, 2025. Artwork published in
.
The futuristic DOSS Exaflop by Marc Rouault was seen on a can at this year’s Wire Festival. PURE° X-TRACT is a sparkling water brand designed for culturally aware, intentional consumers—particularly those drawn to nightlife settings but not necessarily to alcohol. With a focus on globally inspired, sophisticated flavors, PURE blends clean design with sensory depth. The drink comes in three flavors: Pure, Pandan, and Calamansi. All variants are sugar-free and have zero calories, emphasizing purity and taste without additives.
DOSS Exaflop is paired with a yet unidentified monospaced sans [edit: it’s ABC Rom Mono, see comments] on the cans and with Syne on the website.
Photography by Tyler Mariano
4 Comments on “PURE° X-TRACT”
The unidentified monospaced sans might be ABC ROM Mono.
That looks like a match to me! Thank you.
I’m the designer :)
Thanks, Erik! Credit added.