Alex & Ines
Contributed by Estudio Calderón
on Jun 16th, 2025. Artwork published in
April 2025
.
Helsinki-based design agency Fredag employed Calderón’s typeface Around B as a central visual element in the branding of Alex & Ines, a new restaurant and café located inside the Sokos mall in Lahti, Finland. The typeface appears prominently across signage, menus, promotional materials, neon displays, social media, and printed collateral like gift cards. Its soft, rounded geometry and friendly tone reinforce the warm, approachable atmosphere of the dining experience.
The script logo appears to be custom. On social media, Around B is supported by an unidentified monospaced typeface [see comments].
2 Comments on “Alex & Ines”
The monospaced sans serif used in the 6th, 8th, 9th, and 10th images is Overpass Mono.
fonts.google.com/specimen/O…
The monospaced sans serif in the 7th image is Instagram Editor.
www.threads.com/@itaya.work…
creators.instagram.com/edit…
Much obliged, Akira! I’ve added the missing IDs.